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The Truth About the Martial Arts Business with John Graden

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Jan 27, 2021

After nearly two decades of teaching traditional taekwondo, Guevara realized that what he was teaching was not providing the benefits he wanted for his students. 

He replaced his curriculum with Empower Kickboxing™ and did not lose a single student.

Guevara has reduced the number of classes he has to teach by half,...


Dec 8, 2020

Willie Johnson The Truth About Martial Arts in the Inner-City

In the ultimate “fake it till you make it” scenario, podcast guest Willie Johnson was so desperate to escape Baltimore’s inner-city that he actually made up his own kung fu techniques to compete against black belts in martial arts tournaments. 

His dream was to become a karate champion and get out of his violent,...


Oct 26, 2020

In the episode, the truth about the martial arts business is that not only is it easy for instructors to fall into these drastic mistakes of the past, but that it’s almost expected. Listen in and I’ll share with you the generational pitfalls that are rarely shared or spoken about because they’ve been repeated for...


Sep 27, 2020

This week, the truth about the martial arts business is that in order to grow your school in the season of COVID, you have to learn how to meet students and potential students where they are at rather than leading them down tired, out-dated training methods.

Our guest today is Mark Moore. His martial arts school in...


Sep 10, 2020

This week, The Truth About the Martial Arts Business explores a deadly serious topic that every martial arts school instructor needs to understand and teach.

As a martial artist, you train in self-defense to protect yourself and your loved ones, but what really happens in the court system when a martial artist defends...